In the algorithmic era of media, news publishers face unprecedented challenges and opportunities in demand generation. This Webinar, part of INMA's Readers First Initiative, digs into three critical ...

INMA global benchmark research shows news companies bringing in digital revenue are growing their overall operating profit ...

AI-powered paywalls offer transformative possibilities, enabling data-driven decisions that optimise total revenue, enhance ...

The weather in Bergen, Norway, is famously unpleasant, but Bergens Tidende created a new weather app to make it fun.

Because so many apprenticeship positions remain unfilled, VOL.AT launched an innovative advertising campaign that has proven ...

INMA is featuring the winners of its 2024 Elevate Scholarship in partnership with Google News Initiative. Today’s spotlight: ...

Südkurier launched its “We are one of you” campaign to remind the community that readers and editorial teams must work ...

In this one-of-a-kind INMA Product & Tech Initiative Webinar, join Initiative Lead Jodie Hopperton to look at some of the new consumer technologies coming onto the market and the impact they are, and ...

During a recent INMA Webinar, David Topping, director of newsletters at Torstar, shared the nuances of news alerts and their ...

As social media platforms deprioritise news content, it is up to news companies themselves to maximise their presense on ...

Partnering with home delivery service Helt Hjem, Amedia created a new approach that integrated product sampling into its ...

The Blick Group unveiled an innovative paywall design called the Cliffhanger, which gives a sneak peek of the article’s main ...