There are few things that almond milk lattes and animated children’s movies have in common. Dependence on consumer demand? Absolutely. Status as an agent of joy? Sure. Energy-inducing? Perhaps. But on ...

Santiago Gil Gallardo (MBA ’26) explores the most crucial decision in branding. Juliet may have been onto something when she mused that “A rose by any other name would smell as sweet." But would ...

Protein is reinventing legacy CPG categories. Once relegated to the pantry shelves of bodybuilders and health buffs, protein has risen to become a staple ingredient in your waffles, pasta, and even ...

The Summer Olympics in Paris presented an Olympic-sized consumer engagement opportunity – at a price. To the joy of many, including myself, this summer brought the return of one of the world’s biggest ...

To develop well-rounded managers, HBS needs to diversify its pedagogy. After half a semester at HBS, the three days of START are a blur for most of us. I remember little from those days except for one ...

How to keep type-A’s fitfully occupied between acceptance and admission. “Congratulations – the answer is YES!” It’s done. It’s DONE. You need read no further. You switch tabs and promptly delete the ...

The rise of legalized sports betting highlights the complexities of increasingly sophisticated predictive markets. The kickoff of Fall signals another proverbial kickoff – the return of America’s ...

On Time, Waffles, and Elections. Welcome to the October edition of the Harbus, where the insights are as crisp as the weather and as free as Monday coffee. They say you get what you pay for, but let’s ...

Let’s begin with the undeniable truth: Time is the most precious resource we have, yet we treat it like it’s an infinite supply of paper napkins – grabbing handfuls, wasting most of it, and only ...

Why your snack cabinet will start to feel more like a Marvel movie. On the heels of such innovation and continued pressure from thrifty customers trading down to private label substitutes, Mars ...

Chuck Isgar (MBA ’25) speaks with Grayce Co-Founder Kassidee Kipp (MBA ’10) to discuss how the company has embraced a B2B2C model and leaned into human care partners. When Kassidee Kipp (MBA ’10) and ...

Expanding opportunities to achieve higher success rates in acquisitions, IPOs, and ROI. One year later, the U.S. Supreme Court's decision to end affirmative action reverberates across institutions and ...