Octopus Energy CEO Greg Jackson and CMO Rebecca Dibb-Simkin on staying connected to its customers as it grows.

To help people learn, they’ve got to be able to go away and use these skills,” says Specsavers’ Head of Brand Expression and ...

Insights leaders from PepsiCo and Zappi discussed the cultural transformation of adopting a new platform and process to bring ...

We caught up with Keir to find out about a typical day at the challenger brand, what the step up to CEO entailed, and how she ...

Leaders from Barilla, Karo Healthcare and Nectar360 discussed the challenges of growing brands in an increasing omnichannel environment, and the capabilities needed to succeed in digital commerce.

The Dutch department store used search analytics to develop a series of ‘HEMA Helps’ videos that gained over three million organic views and more than doubled organic traffic.

The Netherlands-based B2B company wanted to demonstrate the capabilities of its metal 3D printers for automotive parts manufacturing, partnering with The Think Tank for an integrated campaign across ...

At the Festival of Marketing, Econsultancy Managing Partner Paul Davies asked, “How do we foster a culture of excellence?” The answer, according to leaders at Henkel, Sainsbury’s and Specsavers, lies ...

The chief exec of the vertically-integrated challenger brand describes herself as having been commercially focused “from the very beginning”, and says pace, agility and flexibility are key in the ...

outlines some key definitions sets out a core process for content strategy in the digital age defines some key strategic models that enable the smart application of content in the service of achieving ...