That is the big-picture takeaway from a just-released Video Advertising Bureau (VAB) report that probes some 230 first-time TV advertisers and the all-important ROI they seek when securing an ad buy.

S ince its launch in 2011, Le Labo Santal 33 Eau de Parfum has risen from a niche fragrance to a blockbuster that’s become a ...

Shopping for fragrances boils down to a lot more than price, packaging, and performance. First, you have to understand what scent family you want to invest in. Then, you sniff and spritz enough ...

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