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Coca-Cola, the second largest drinks company in the world, is struggling to get a foothold with Gen Z consumers, experts have ...

Pepsi went all in: using celebrity endorsements, catchy ad music, and teasing Coke ... New Coke was pulled off the shelves and old Coke–rebranded as Coca-Cola Classic–was back.

Not every marketing campaign hits the mark, and we know that. Some “fails” turn into “infamous fails” that teach us valuable ...

Ladies and gentlemen… this is really, really, bad.

More than 20 million euros have been invested in the redevelopment. The redevelopment will retain a link to the site's ...

The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and ...

Chappies gum was the brainchild of Johannesburg-based Arthur Ginsberg, who became a beloved South African icon.

Northern Irish star Jamie Dornan says he is “ready for a much-needed break” after completing filming on upcoming drama The ...

BOB HOPE HAD A 60-YEAR RELATIONSHIP WITH NBC (1933-93) that was a primary factor in Ol' Ski Nose reaching iconic status as a ...