Dropping the 'Prime' name doesn't seem like a huge deal on the surface, but it indicates a major change for Toyota.

Now in its fifth-gen, the Prius is the best it's ever been and the Prius Prime plug-in hybrid is the best of the best, pushing the envelope with sharp style, well thought-out tech and, of course ...

Toyota is stepping away from the Prime label. As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer the Prius Prime, it’s now the self ...

The Inflation Reduction Act offers a $4,000 rebate on qualifying used plug-in hybrid vehicles to make clean transportation ...

Toyota says the name change “is intended to help consumers more easily identify the powertrain choices” among Prius and Rav4 models. The 2025 versions of the Prius Plug-in will also have an ...

For the RAV4 PHEV, that means the same two trim levels are on offer as before, the entry-level SE and the top-dog XSE (as on the Prius PHEV/Prime, both PHEVs follow Toyota's SE trim identifier ...

Please verify your email address. Toyota has announced model year updates for two of its popular plug-in hybrid models, the RAV4 Prime and Prius Prime. Only for 2025, they will no longer sport the ...

The PHEV version of the Prius took on the name "Prime" when it returned for another generation in 2017, and Toyota added a Prime version of its popular RAV4 crossover for the 2021 model year.

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change is reflected in the 2025 model-year Prius and RAV4 models. Toyota says ...

Toyota has announced that the RAV4 Prime and Prius Prime will now become the RAV4 Plug-in Hybrid and Prius Plug-in Hybrid. The only differences for 2025 are the badges, with a PHEV badge appearing ...

Toyota says the switch away from Prime is a matter of easier recognition Otherwise, RAV4 and Prius plug-in hybrids carry over with few changes Toyota’s sold the most Prime PHEVs in California ...

Not too long ago, the Toyota Prius was the best-known hybrid vehicle on the market. With a history of manufacturing reliable sedans that are great on gas mileage, Toyota sat pretty for quite a while.