AMD's and Intel's CEOs explain why they have joined forces to create a blue-chip advisory board to shape the future of the ubiquitous x86 microprocessor architecture.

Intel and AMD unveiled a new x86 ecosystem advisory group will enlist several tech giants as members, including Microsoft, Dell Technologies, HP Inc., Hewlett Packard Enterprise, Lenovo and Google.

In a rarity, long-time competitors Intel and AMD are teaming up to ensure the x86 chip architecture remains on top amid the growing threat of Arm-based processors. On Tuesday, the US chip makers announced the partnership,