Fashion marketing is known for pushing boundaries. In 2023, Louis Vuitton and Yayoi Kusama took over buildings with creative ...

Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry ...

Adoption of electric vehicles seems to have hit some speed bumps. Changing government policies, slowing sales and trade ...

Memorable. Blending in means dull and dull is the greatest waste of a big sparkly budget there is. I can retell them to ...

It’s a CAKE, you biscuit! Our new campaign for Jaffa Cakes finally ends the nation’s cake/biscuit debate, confirming once and ...

Wacl’s Karen Stacey and Claire Sadler on promoting for potential, why kindness is a competitive advantage and busting the ...

View Aqua Card's, That better credit feeling new work by Mr.President for Advertising/Creative, Digital, Integrated marketing ...

As winter approaches GB Snowsport, the organisation responsible for managing Britain’s Olympic and Paralympic ski and ...

This thought was the genesis of our research. If athletes themselves make sport unmissable, surely the relative lack of ...

In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread ...

At the IPA Effectiveness Awards Conference (9th October), the IPA launched its new study into agency effectiveness levels.

Creative Equals calls for leaders to invest in Creative Equals Business, the leadership training programme for women and ...