Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain ...

Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers.

How Chinese Laundry capitalized on the “Taylor Swift Effect" by using small budget solutions, creative marketing, deep ...

While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties ...

The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are ...

Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marke ...

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on ...

How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...