From FIFA's latest design to a hot AI startup's barely-there branding, recent examples show how a logo—any logo—can make a ...

The comfortable pajamas of predictability and “best practices” are useful on occasion, but have limitations as a default ...

OpenAI’s signature spiral logo has become widely mimicked in the industry. So it raised eyebrows when Fortune recently reported that the company was changing its logo to something way more ...

This week in branding news, OpenAI’s employees were shocked by a proposed logo change ... share of naysayers and doomsdayers, too. The company’s upcoming restructuring into a more profit ...

The branding gurus at JKR overhauled Mozilla’s logo and branding system ... founded in 1998 from the ashes of the early browser company Netscape creates guides to privacy, publishes open ...

For decades, fast food companies have used mascots to entice customers but not all of them have stood the test of time. Here ...

At the climax, Blockbuster’s blue and yellow sign and logo (both of which were used by the company since its inception in 1985) appear on-screen, directing viewers to the storefront on 211 NE ...

The additions to the entity list under the Uyghur Forced Labor Prevention Act marks the first time a China-based steel company or aspartame ... of Homeland Security logo is seen during a news ...

Shein logo and its web shop are seen in this illustration ... agency has launched an investigation into a Dublin-based company that operates Shein‘s website and app over possibly misleading ...

Companies are always looking for fresh approaches to stand out and successfully advertise their brands in the fast changing ...

Kelly Amatangelo, the digital and social lead at Nutter Butter parent company Mondelēz ... “The new plague ridden Duolingo logo is making me sad.” Orssaud says this kind of divided opinion ...

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