The collapse of the traditional marketing funnel was a central theme of this year's Advertising Week New York (AWNY), which ...

True Value has filed for bankruptcy as it prepares to sell “substantially all” of its business operations to rival Do it Best ...

Just in time for the peak holiday shopping period, Google has rebuilt its Shopping experience “from the ground up with AI.” ...

Walgreens Boots Alliance will close 1,200 stores in the next three years, including 500 closures during its 2025 fiscal year, ...

Maximizing advertising budgets requires understanding how cost-per-click (CPC) is calculated so brands focus on high-intent, ...

To participate in the new online program, which is operated by SuperCircle, customers can request a shipping label through the Guess website and send in worn clothing items from any brand. SuperCircle ...

Online merchants seeking to differentiate their sites can offer a financing option with enhanced benefits compared to ...

Webtoon Entertainment executives share tips for brands looking to create meaningful connections with young, passionate ...

H&M is celebrating its evolution through a series of pop-ups across the U.S. and Ecuador this fall, beginning in New York ...

CPG brands have been trying a lot of new ways to connect with consumers, but Frito-Lay has a new one: a Doritos-themed ...

Advertisers can reap ROAS but they face a fragmented ecosystem where varying formats and measurement systems make it hard to ...

Brand management firm Authentic Brands Group and Saks Global have developed a new joint venture called Authentic Luxury Group ...