These days Omnicom has been beating Publicis to the punch with the release of its quarterly numbers and its latest - for Q3 - have given the French market leader something to match. In Q3 Omnicom ...
Pepsi’s commitment to its global Thirsty for more platform hasn’t been terribly consistent. It’s too often eclipsed by showcase ads for sporting tie ups, like the Make your game day gladiator spot for ...
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners. Unsurprisingly so: forty-four years on from its inauguration, the ...
Lucky Generals seems to specialise in winning medium-sized CPG accounts (theones that used to be known as fast moving consumer goods, maybe they've slowed a bit) and now it's won fruit-based drinks ...
We’re observing an interesting shift in the advertising industry. Social agencies are taking over, yet no one is talking ...
Things seem to be looking up for WPP: a new bespoke 'Team Starbucks' has won out in a US pitch for the coffee shop giant. Not ...
EE must be one of the UK's very biggest advertisers and, thankfully, someone there has realised that, if you are, it's better ...
It’s the thing and agency dreads – the repitch. But this year there could be a bumper crop of repitches just around the ...
Are big consumer brands too obsessed by celebs/actors? Diet Coke appears to have moved on from Kate Moss - somehow or other ...
Any booze advertising is tricky these days, unless it's alcohol-free. Not much help to Dewar's whisky which obviously isn't. But whisky ads through the ages have tended to get stuck in a Scottish glen ...
To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which ...
London-based international marcoms company MSQ has made its biggest move into the US so far with the acquisition of creative ...