Almost all high-quality matcha is produced in Japan—particularly in and around Uji, which is south of Kyoto. It’s made with leaves from the Camellia sinensis plant, which is the same one that produces ...

Reduce your coffee consumption gradually. Start with a small cup of coffee in the morning and a matcha in the early afternoon ...

As part of her MBA, Cherie Luo interned on a matcha farm near Kyoto, Japan. It made her reflect on being in "hyper-growth ...

Making matcha — green tea that you fully incorporate, instead of steep, into water — can be a finicky practice. It all starts with creating the powder, a process that dates back to 12th ...

We break down everything you need to know about this verdant super-drink, as well as the best matcha options to shop for ...

Although matcha was once more popular, that's shifted in favor of sencha becoming Japan's most popular green tea. Let's find ...

If youre a fan of the Starbucks Matcha Latte but find the foam excessive, theres a simple solution: switch to coconut milk.

Matcha can't be thrown into boiling hot water. If it is, it'll be destroyed, which could explain why your matcha keeps ...

The matcha market in China is expected to record a CAGR of 9.5% between 2023 and 2033. The greater usage of it through the ...

Google Shopping is rolling out a personalized feed that shows you a stream of products you might like. The new feature, which ...

Matcha is a finely-ground powder made from the green tea leaves of the Camellia sinensis plant, which grows in the shade.