Mountain Dew is bringing the "mountain" back for the first time in 15 years, with a complete packaging design overhaul meant ...

Not every marketing campaign hits the mark, and we know that. Some “fails” turn into “infamous fails” that teach us valuable ...

Many enjoy the taste, while others collect everything with the famous Coca-Cola logo on it. Claude of Gatineau, Que. says ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...

Nehi, is a brand that once was as much of a cultural touchstone as Coke. Where did it come from? Where did it go? And how has it managed to survive?

Seen on spreading its trust-inducing effect across brands worldwide, Blue has been an integral part of identities of some of ...

Analyst Zheng Feng Chee of DBS maintained a Buy rating on PepsiCo (PEP – Research Report), retaining the price target of $202.00. Zheng ...

U.S. environmental group Earth Island Institute in 2020 brought similar claims against Pepsi and others, including Coca-Cola ...

From boycotts to protests, to fashion and art shows and student encampments, we take a look at how the world showed up for ...