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Coca-Cola, the second largest drinks company in the world, is struggling to get a foothold with Gen Z consumers, experts have ...

Dubbed “Cola Wars,” the film will feature everything from Michael Jackson’s 1984 Pepsi commercial accident ... In 2024, the classic Coca-Cola remains the soda leader and Dr Pepper recently ...

Not every marketing campaign hits the mark, and we know that. Some “fails” turn into “infamous fails” that teach us valuable ...

Pepsi went all in: using celebrity endorsements, catchy ad music, and teasing Coke ... New Coke was pulled off the shelves and old Coke–rebranded as Coca-Cola Classic–was back.

The Variety 10: Entertainment Advertising Leaders identifies individuals whose creativity and guidance has led some of the ...

At a local store called Thirst, she tried a classic dirty soda combination ... array of ways to express your silly drink ...

Coca-Cola Spiced, a blend of the classic Coke taste with raspberry notes ... introduced the new fizzy drink to Americans with a huge ad campaign, stating it was designed to appeal to Gen Z ...

With Ole Miss taking on LSU on Saturday, here's a look back at Lane Kiffin and Brian Kelly's early season jabs at each other ...

As I steered the “Rascal” loaner cart through the GBird lobby (Giant Eagle on Goucher Street in Johnstown), a gaudy display caught my eye. “Limited Edition. Oreo Coca-Cola! Zero Sugar” I sat imagining ...

COCA-COLA has confirmed the return of one its limited edition drinks just in time for Christmas after it was axed four year ago. One fan described the drink as their “favourite ever” ...

The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...