Elon Musk, owner of X, filed a federal lawsuit in August, which alleged that Unilever, alongside the World Federation of Advertisers (WFA) and member companies, engaged in anti-competitive behaviour and organised an advertising boycott that violated US antitrust laws.

The social-media platform has committed to ensuring the ‘safety and performance’ of the consumer products giant’s brands on X.

Elon Musk’s X on Friday dropped Unilever from a lawsuit that claimed the consumer goods giant and others conspired with an advertising industry group to boycott the social media platform, causing it to lose revenue.

The lawsuit involved X suing a clutch of major companies, claiming they unlawfully conspired to boycott the site.

Unilever has been excluded from a lawsuit filed by Musk's platform X, as part of legal adjustments amid advertising boycott accusations.

X (formerly known as Twitter) has dropped Unilever from its wide-ranging ‘advertiser boycott’ lawsuit that saw Elon Musk’s company sue the Global Alliance for Responsible Media (GARM) and its members.

Elon Musk's X settles its lawsuit with Unilever, dropping the advertiser boycott claims after reaching a confidential agreement.

X said on Friday dropped Unilever from its antitrust lawsuit against the consumer goods giant and other companies for allegedly boycotting the social-media platform. Unilever said in a statement that it “reached an agreement with X,

X drops Unilever from the advertiser boycott lawsuit, continues to pursue legal action against other companies involved in the alleged ad revenue conspiracy.