Lando Norris, the popular 24-year-old McLaren Formula 1 driver, has ventured into the lifestyle industry with the launch of his new fragrance line, Polo Red, in collaboration with renowned American fashion brand Ralph Lauren.

McLaren Formula 1 driver Lando Norris has been revealed as the star of the latest campaign for Ralph Lauren Fragrances’ Polo Red eau de toilette. The brand’s best-selling fragrance, known for its embodiment of speed and adrenaline with energizing notes of citrus and coffee, finds its match in Norris, one of F1’s top-ranked drivers.

It’s been an honor to partner with Ralph Lauren Fragrances on a campaign that reflects how I feel when I race. ‘POLO RED’ feels like the moment just before a race, when my helmet goes on, the adrenaline kicks in,

In a press release, Ralph Lauren Fragrances says “Norris’ relentless drive, unwavering focus and fearless ambition are the embodiment of the Polo spirit,” adding that the F1 star has become a “global sporting icon,” thanks to his “motivation on the track, as well as his artistry and charm off the track.”